Ad Black Sea

Advertising Campaigns

This Contest celebrates advertising campaigns in all their variety, including integrated, media, non-media, single-channel, PR campaigns, Direct campaigns, Brand experience/activation campaigns, etc.

Criteria considered during judging will predominantly be the big idea, originality of creative solutions and execution.

Advertising Campaigns

Single Channel Campaigns

A01: Single Channel Campaigns
Last Minute Fee: €350,00

Campaigns that utilized only one medium. Entries should describe how the campaign was creatively designed for that specific medium.

Enter this Category

Advertising Campaigns

Integrated Advertising Campaigns

A02: Integrated Advertising Campaigns
Last Minute Fee: €350,00

Campaigns that use different media (at least 3 different media). Entries will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign. Including integrated online campaigns.

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Advertising Campaigns

Promotion & Activation Campaigns

A03: Promotion & Activation Campaigns
Last Minute Fee: €350,00

Online or offline promotional activations used to drive customer engagement with a brand. The works will be judged specifically on how the medium was used to evoke consumer activation.

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Advertising Campaigns

PR Campaigns

A04: PR Campaigns
Last Minute Fee: €350,00

Campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.

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Advertising Campaigns

Direct Marketing Campaigns

A05: Direct Marketing Campaigns
Last Minute Fee: €350,00

Campaigns that demonstrate targeted communications. Entries will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.

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Advertising Campaigns

Audio & Radio

A06: Audio & Radio
Last Minute Fee: €350,00

The category can include the use of audio in the various media channels, radio spots, podcasts, streaming and downloadable audio content. Entries will need to demonstrate ideas that are wired for sound.

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Advertising Campaigns

Health & Wellbeing

A07: Health & Wellbeing
Last Minute Fee: €350,00

Products/services focused on the subject of health and wellbeing. Includes digital health products, fitness trackers, health/fitness apps, exercise equipment, nutraceuticals, vitamins, energy bars and drinks, etc.; fitness studios; weight loss and fitness programs/camps, training camps and facilities, Pharmaceutical and medicinal products, medicines, healthcare services (OTC, consumer/DTC, devices, professional healthcare, hospitals, HMOs, health insurance companies, referral services, dental and medical care services, pharmacies or chronic care facilities), etc.

Enter this Category

Advertising Campaigns

Self Promotion

A08: Self Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Enter this Category

Brand Experience & Activation

Entries that celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

Brand Experience & Activation

FMCG

B01: FMCG
Last Minute Fee: €350,00

Fast-moving consumer goods. Non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, etc.

Enter this Category

Brand Experience & Activation

Other Consumer Products (Including Durable Goods)

B02: Other Consumer Products (Including Durable Goods)
Last Minute Fee: €350,00

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

Enter this Category

Brand Experience & Activation

Consumer Services & B2B

B03: Consumer Services & B2B
Last Minute Fee: €350,00

All commercial public services, legal, financial, B2B technology, consultancies & professional services, including agencies, commercial public services, etc. other business services, internal & corporate communications.

Enter this Category

Brand Experience & Activation

Travel, Leisure, Entertainment, Horeca

B04: Travel, Leisure, Entertainment, Horeca
Last Minute Fee: €350,00

Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, restaurants, fast food, nightclubs, bars, museums, art galleries, cinemas & theatres, golf & country clubs, culture, education.

Enter this Category

Brand Experience & Activation

Self-Promotion

B05: Self-Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Enter this Category

Brand Experience & Activation

Live Brand Experience or Activation

B06: Live Brand Experience or Activation
Last Minute Fee: €350,00

Any live brand experience or activation that was held at a consumer or B2B event. This may include, but is not limited to installations, product demos, trade shows, expos & pop-ups.

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Brand Experience & Activation

Guerilla Marketing & Stunts

B07: Guerilla Marketing & Stunts
Last Minute Fee: €350,00

Any brand experience or activation using guerrilla marketing, short / one-off live executions, street teams, publicity stunts and street stunts to drive customer engagement.

Enter this Category

Brand Experience & Activation

Sponsorship & Brand Partnership

B08: Sponsorship & Brand Partnership
Last Minute Fee: €350,00

Partnerships / sponsorships that create immediate and long term brand experiences or activations. Entries will be judged on how effective the partnership / sponsorship was.

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Brand Experience & Activation

Launch / Re-Launch

B09: Launch / Re-Launch
Last Minute Fee: €350,00

Brand experiences or activations created to launch or re-launch a brand, product or service.

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Brand Experience & Activation

Integrated Brand Experience

B10: Integrated Brand Experience
Last Minute Fee: €350,00

Online and offline multi-channel experiences made to engage and amplify a brand’s message, product or service.

Enter this Category

Brand Experience & Activation

Customer Retail / In-Store Experience

B11: Customer Retail / In-Store Experience
Last Minute Fee: €350,00

In-store and retail activities including product launches, demonstrations, sampling activities and pop-ups that engage and guide shoppers on all channels of their path to purchase.

Enter this Category

Brand Experience & Activation

Use of Mobile & Devices

B12: Use of Mobile & Devices
Last Minute Fee: €350,00

Work that uses a mobile app, portable device or mobile technology to create or enhance interaction with consumers at a brand experience or activation.

Enter this Category

Brand Experience & Activation

Metaverse, New Realities & Emerging Tech

B13: Metaverse, New Realities & Emerging Tech
Last Minute Fee: €350,00

Immersive experiences, large and small scale activations, digital and live events which creatively push the boundaries of technology and engage with consumers. Including but not limited to AR, VR, AI, wearable tech and mobile devices, voice technology, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.

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Brand Experience & Activation

Gaming-Led Brand Experience

B14: Gaming-Led Brand Experience
Last Minute Fee: €350,00

Immersive brand experiences with gaming at the core, including the strategic and creative brand integration within existing gaming platforms. This may include but is not limited to console, online, mobile games and apps.

Enter this Category

Brand Experience & Activation

Tangible and Spatial Technology

B15: Tangible and Spatial Technology
Last Minute Fee: €350,00

Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to exhibitions, fairs, trade shows, signage.

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Creative Effectiveness

The Creative Effectiveness contest celebrates the measurable impact of creative work. Entries into this Category will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, how it generated positive customer outcomes and drove sustainable business impact over time.

Creative Effectiveness

C01: Creative Effectiveness
Last Minute Fee: €350,00

Work in this section could be for any sector or media and should focus on effectiveness achieved and whether the work achieved or exceeded its objectives and goals. The same entry can be submitted only once in this section.

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Creative Effectiveness

Creative Effectiveness for Good

C02: Creative Effectiveness for Good
Last Minute Fee: €350,00

Celebrating the measurable impact of creative work with social purpose at the heart. The work should be for a charity, non-profit or government body or for brands who can demonstrate they worked in partnership with a not-for-profit organisation. Entries should illustrate how the campaign drove tangible results, was instrumental to cultural change or integral to achieving a brand's purpose.

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Creative Effectiveness

Long-Term Effectiveness

C03: Long-Term Effectiveness
Last Minute Fee: €350,00

Campaigns, designs and initiatives that have updated an original idea and pushed it forward, generating sustained behavioral, environmental, social or policy change over time. Work does not need to have been submitted previously into Ad Black Sea Creative Effectiveness contest.

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Creative Strategy

Work that celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.

Creative Strategy

Data Analytics

D01: Data Analytics
Last Minute Fee: €350,00

Strategy inspired by insightful analysis and interpretation of data, revealing a clear business problem / opportunity. This may include, but is not limited to the use of data science, commissioned research, online behavioural data, statistical analysis, sales information, consumer first party data etc.

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Creative Strategy

Audience Insight

D02: Audience Insight
Last Minute Fee: €350,00

How deep understanding of the audience / consumers has created a transformative effect on the business. Work that demonstrates the application of behavioural science in relation to building and creating the audience profile. These may include, but aren't limited to, behavioural economics, consumer insight, social listening, cultural trends, ethnography, experience mapping, neuroscience etc.

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Creative Strategy

Long-Term Strategy

D03: Long-Term Strategy
Last Minute Fee: €350,00

Celebrating the creativity of long-term strategy. Entries should demonstrate how a long-running strategy was instrumental to achieving a brand's purpose, driving engagement and shaping brand identity.

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Creative Strategy

Market Disruption

D05: Market Disruption
Last Minute Fee: €350,00

Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.

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Creative Strategy

Multi-Market Strategy

D06: Multi-Market Strategy
Last Minute Fee: €350,00

Successful translation and integration of strategy across multiple markets. Entrants should demonstrate how a global strategy was applied to specific markets in order to drive tangible business results, or achieve a brand's purpose. Entries should identify a minimum of three countries / regions the strategy was applied to.

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Creative Strategy

Products / Services

D07: Products / Services
Last Minute Fee: €350,00

Integration of a new or developed product / services to solve a problem, evolve the business, enhance the user experience, or grow the customer base. Entrants should give a breakdown of how the product / services was conceived, implemented and provide analysis of its ultimate impact.

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Creative Strategy

Experience & Relationship Models

D08: Experience & Relationship Models
Last Minute Fee: €350,00

Creative customer experience initiatives that strengthen relationships with customers by creating seamless journeys across digital and physical touchpoints and / or offer new routes of engagement between brand and consumer.

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Creative Strategy

Brand Strategy

D09: Brand Strategy
Last Minute Fee: €350,00

Rewarding the core, strategic positioning of a brand. Entries should demonstrate how the value proposition, mission, narrative and brand positioning was achieved, and ultimately led to renewed interest, higher brand affinity and commercial success.

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Creative Strategy

Tactical

D10: Tactical
Last Minute Fee: €350,00

Marketing in the form of newsjacking. Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.

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Design & Branding

This Contest celebrates visual craftsmanship. Entries will need to demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.

Design & Branding

Corporate & Brand Identity

E01: Corporate & Brand Identity
Last Minute Fee: €350,00

This category is for identity solutions developed across multiple brand touchpoints (logo, brand collateral, identity system for a brand - business cards, stationery, logo, network IDs, branding guidelines, etc). Including Creation of a New Brand Identity, Rebrand / Refresh of an Existing Brand.

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Design & Branding

Publications & Editorial Design

E02: Publications & Editorial Design
Last Minute Fee: €350,00

Including editorial and cover design for printed books, magazines, newspapers, brochures, articles, annual reports, catalogues, etc. design for digital publications: e-books, digital magazines and catalogues.

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Design & Branding

Promotional Item Design & Dm-Materials/Original Business Gifts

E03: Promotional Item Design & Dm-Materials/Original Business Gifts
Last Minute Fee: €350,00

Including: clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise, DM-materials and original business gifts.

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Design & Branding

Promotional Printed Media

E04: Promotional Printed Media
Last Minute Fee: €350,00

Including calendars, invitations, postcards, tickets and seasonal greeting cards within print media.

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Design & Branding

Posters

E05: Posters
Last Minute Fee: €350,00

Design of the poster for the use of promotion and brand communication. The item should have been created as a poster, not a concept conceived for another medium and applied to a poster

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Design & Branding

Packaging

E06: Packaging
Last Minute Fee: €350,00

All packages, containers, covers and labels for products and services.

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Design & Branding

Data Visualisation

E07: Data Visualisation
Last Minute Fee: €350,00

Bespoke visualisations of complex data that communicate information clearly and efficiently through various mediums, both digital and non-digital/static and dynamic. Includes charts, maps, graphs, custom content and user-generated content etc.

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Design & Branding

Innovation In Design

E08: Innovation In Design
Last Minute Fee: €350,00

Design that explores new ideas, devices, or methods in its execution and pushes the boundaries of the medium.

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Design & Branding

Creative Transformation

E09: Creative Transformation
Last Minute Fee: €350,00

Work that is transforming organisations, products, services and spaces to create value and enhance the customer experience. The transformation must have been intentional and designed into the creative solution. The transformation does not need to be complete, but it must be underway. Judges will prioritize execution in this category.

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Design & Branding

Self-Promotion

E10: Self-Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Enter this Category

Design & Branding

Spatial: Exhibitions / Expo / Trade Shows

E11: Spatial: Exhibitions / Expo / Trade Shows
Last Minute Fee: €350,00

The design of individual permanent or temporary exhibitions, where a selection of items are organised and displayed to the public. May be stand-alone or exhibited alongside other work.

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Design & Branding

Spatial: Installations / Sets & Stages

E12: Spatial: Installations / Sets & Stages
Last Minute Fee: €350,00

The overall design of spaces built to house multiple exhibitions, for example expositions or trade fairs.

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Design & Branding

Spatial: Hospitality & Retail

E13: Spatial: Hospitality & Retail
Last Minute Fee: €350,00

The design of spaces created to entertain. Includes, but is not limited to, hotels, nightclubs, bars, restaurants and members clubs. The design of traditional retail spaces and digitally-driven stores. Includes interiors, pop-up shops, visual merchandising, window displays and social retail. Where there are virtual elements, judges will be looking at how the physical environment has been designed to interact with these.

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Design & Branding

Spatial: Workplace

E14: Spatial: Workplace
Last Minute Fee: €350,00

The design of physical offices and co-working spaces. Where there are virtual elements, judges will be looking at how the physical environment has been designed to interact with these.

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Design & Branding

Spatial: Public Places/Responsible Spaces

E15: Spatial: Public Places/Responsible Spaces
Last Minute Fee: €350,00

The design of public spaces including walkways, schools, libraries, leisure centres, museums, hospitals, places of worship, parks, public toilets and government buildings. Permanent or temporary spaces that have been designed to have minimal impact on the surrounding landscape and ecosystem. Includes application of circular design principles and use of sustainable building practices or materials. A fourth judging criteria applies to this subcategory: Is it responsible?

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Design & Branding

UX, Ui & Journey Design

E16: UX, Ui & Journey Design
Last Minute Fee: €350,00

The design of the customer journey / experience and the emotional and behavioral response.

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Design & Branding

Experience Design

E17: Experience Design
Last Minute Fee: €350,00

Digital design for products and services which are delivered across a variety of platforms.

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Digital & Mobile

Entries that reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.

Digital & Mobile

FMCG

F01: FMCG
Last Minute Fee: €350,00

Fast-moving consumer goods. Non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, etc.

Enter this Category

Digital & Mobile

Other Consumer Products (Including Durable Goods)

F02: Other Consumer Products (Including Durable Goods)
Last Minute Fee: €350,00

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

Enter this Category

Digital & Mobile

Consumer Services & B2B

F03: Consumer Services & B2B
Last Minute Fee: €350,00

Enter this Category

Digital & Mobile

Travel, Leisure, Entertainment, Horeca

F04: Travel, Leisure, Entertainment, Horeca
Last Minute Fee: €350,00

Enter this Category

Digital & Mobile

Self-Promotion

F05: Self-Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Enter this Category

Digital & Mobile

Innovation in Digital & Mobile

F06: Innovation in Digital & Mobile
Last Minute Fee: €350,00

Use of new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. You will need to show how the use of technology is innovative and has directly contributed to commercial success.

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Digital & Mobile

Integrated

F07: Integrated
Last Minute Fee: €350,00

Integrated campaigns that run primarily on digital platforms. Offline parts are accepted if they work with the digital components.

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Digital & Mobile

Promotional Websites

F08: Promotional Websites
Last Minute Fee: €350,00

Websites, microsites, landing pages and brochures launched to promote a product or service.

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Digital & Mobile

Search & Display

F09: Search & Display
Last Minute Fee: €350,00

Search and display advertising. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google Ads.

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Digital & Mobile

Mobile

F11: Mobile
Last Minute Fee: €350,00

Advertising for mobile devices. Includes location-specific technology, in-app advertising, mobile-friendly content and experiences.

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Digital & Mobile

Tactical

F12: Tactical
Last Minute Fee: €350,00

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Digital & Mobile

User Participation

F13: User Participation
Last Minute Fee: €350,00

Campaigns designed to actively engage their audience, for example by asking them to contribute to the campaign or a brand initiative.

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Digital & Mobile

Health & Wellbeing

F14: Health & Wellbeing
Last Minute Fee: €350,00

Digital communications on the subject of health and wellbeing. For example awareness campaigns, public service announcements or promotions across mobile, social media and promotional sites.

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Digital & Mobile

Storytelling

F15: Storytelling
Last Minute Fee: €350,00

Advertising that leverages the features of a digital platform to make the user feel part of the story, elevating the viewing experience. For example the use of interactive narratives or POV films.

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Digital & Mobile

E-Commerce

F16: E-Commerce
Last Minute Fee: €350,00

E-commerce that's used creatively to inspire and enhance the exchange of goods and services online. Includes consumer and B2B transactions. Work needs to have directly facilitated online transactions to be eligible for this category.

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Digital & Mobile

Use Of Technology

F17: Use Of Technology
Last Minute Fee: €350,00

Marketing that uses new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. Work that uses AR, VR or MR technology should be entered into the Use of XR subcategory.

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Digital & Mobile

Use Of XR

F18: Use Of XR
Last Minute Fee: €350,00

The use of immersive technologies to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR, virtual worlds, metaverse and all other emerging platforms to create a fully immersive experience.

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Digital & Mobile

Use Of Data

F19: Use Of Data
Last Minute Fee: €350,00

Campaigns that use data to enhance the idea, amplify brand narrative, drive commercial success or improve customer experience, either online or offline. Includes internal or external data; big data, real time data, competitive data, data storytelling, social media data, data visualization, etc.

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Film

The Film Contest celebrates the creativity of the moving image. Entries will need to demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online.

Film

FMCG

G01: FMCG
Last Minute Fee: €280,00

Fast-moving consumer goods. Non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, etc.

Enter this Category

Film

Other Consumer Products (Including Durable Goods)

G02: Other Consumer Products (Including Durable Goods)
Last Minute Fee: €280,00

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

Enter this Category

Film

Consumer Services & B2B

G03: Consumer Services & B2B
Last Minute Fee: €280,00

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Film

Travel, Leisure, Entertainment, Horeca

G04: Travel, Leisure, Entertainment, Horeca
Last Minute Fee: €280,00

Enter this Category

Film

Health & Wellbeing

G05: Health & Wellbeing
Last Minute Fee: €280,00

Film advertising for health and wellbeing. For example awareness campaigns, public service announcements or promotions.

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Film

Self-Promotion

G06: Self-Promotion
Last Minute Fee: €280,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Enter this Category

Film

Innovation in Film

G07: Innovation in Film
Last Minute Fee: €280,00

Film advertising that pushes the boundaries of the medium by implementing new ideas, methods of storytelling or technology.

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Film

Online Film

G08: Online Film
Last Minute Fee: €280,00

Film created for online or video on demand platforms.

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Film

TV & Cinema

G09: TV & Cinema
Last Minute Fee: €280,00

Film created for TV or Cinema.

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Film

Tactical

G10: Tactical
Last Minute Fee: €280,00

Film advertising that uses the popularity of a specific news story or event to generate maximum coverage for the brand.

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Film

Creative Use of Budget

G11: Creative Use of Budget
Last Minute Fee: €280,00

Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here.

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Film

Out-Of-Home

G12: Out-Of-Home
Last Minute Fee: €280,00

Film advertising primarily designed to be shown on screens outside the home. For example in window displays, stores, on buildings, at exhibitions, festivals and sporting events.

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Film

Screens & Events

G13: Screens & Events
Last Minute Fee: €280,00

Films shown at public and private events including, but not limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.

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Film

Music Video

G14: Music Video
Last Minute Fee: €280,00

Live-action or animated videos created to promote a brand, musician or musical act. Any music video created as branded content for an advertiser or the promotion of the artist.

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Film Craft

The Film Craft contest celebrates onscreen artistry. Entries will need to demonstrate exceptional filmmaking; work in which technical skill and prowess in production / post production elevates an idea or dramatically enhances its execution.

Film Craft

Direction

H01: Direction
Last Minute Fee: €280,00

The vision and achievement of the direction including the translation of the creative brief through a director’s vision and how well that vision has been achieved. This may include but is not limited to, the way that casting, set design, sound design and cinematography have been used to bring that vision to life.

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Film Craft

Script

H02: Script
Last Minute Fee: €280,00

The film’s script, as written. Analysis of the script will include dialogue, voice-overs, scene-setting, movement, actions and expressions. The jury will look at how successfully the script delivers on the creative idea and supports the final execution.

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Film Craft

Cinematography

H03: Cinematography
Last Minute Fee: €280,00

The quality and effect of the cinematography. The style, artistic choices, camerawork, cinematic techniques, shot composition, lighting and other effects will be considered.

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Film Craft

Sound Design

H04: Sound Design
Last Minute Fee: €280,00

The creative use of Sound Design within film advertising. Technical excellence in recording, mixing and the synthesis of samples and sound effects will be considered, along with the cohesion of the edit and its impact on the overall piece.

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Film Craft

Use of Music

H05: Use of Music
Last Minute Fee: €280,00

The impact and success of music compositions in film advertising. Including original composition (created specifically for film advertisements), licensed recordings or adapted/altered versions of an existing recording.

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Film Craft

Animation

H06: Animation
Last Minute Fee: €280,00

The use and aesthetic of animation in film advertising. All types of animation, including cel, stop-motion, graphic, silhouette and computer animation in 2D or 3D will be accepted.

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Film Craft

Visual Effects

H07: Visual Effects
Last Minute Fee: €280,00

The creation of film environments and other visual effects. The jury will consider the aesthetic and technical excellence of the effects themselves, along with the success of their integration into real footage.

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Film Craft

Production Design / Art Direction

H08: Production Design / Art Direction
Last Minute Fee: €280,00

The aesthetic of the Production Design/Art Direction. This includes set design and location builds, as well as the overall look, feel and atmosphere of the piece.

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Film Craft

Editing

H09: Editing
Last Minute Fee: €280,00

The technical and creative success of the edit. All aspects of the film’s edit will be considered, including timing, pace, visual dynamics, dialogue dynamics, sound integration and overall story-telling.

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Film Craft

Innovation in Production

H10: Innovation in Production
Last Minute Fee: €280,00

Recognising innovation and advancements in the Production of film advertising. The jury will consider the inventive use of new or existing technology/methods to enhance the final execution. You are required to include a detailed description of the production process, including how the production team utilized these approaches to achieve unprecedented levels of accomplishment in production.

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Media

The Media contest celebrates the context of creativity. Entries will need to demonstrate an inspiring and innovative implementation of media ideas; work which is enhanced and amplified by a game-changing channel strategy.

Media

Use of TV & Other Screens

I01: Use of TV & Other Screens
Last Minute Fee: €350,00

Including TV, video-on-demand platforms (VOD) and other online service providers. Screens other than TV might include, but are not limited to, screens that require interaction with the consumer e.g. touch screens and responsive displays.

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Media

Use of Radio & Audio Platforms

I02: Use of Radio & Audio Platforms
Last Minute Fee: €350,00

Including radio, podcasts and other audio technology.

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Media

Use of Print & Outdoor

I03: Use of Print & Outdoor
Last Minute Fee: €350,00

Newspapers and magazines etc., traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.

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Media

Use of Special Events, Stunts, Sponsorship, Promotions

I05: Use of Special Events, Stunts, Sponsorship, Promotions
Last Minute Fee: €350,00

Including live shows, festivals, concerts, sporting events, event sponsorship, guerrilla marketing, large and small scale stunts, one off experiential events, etc.

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Media

Use of Non-Traditional & Ambient Media

I06: Use of Non-Traditional & Ambient Media
Last Minute Fee: €350,00

Non-traditional outdoor/billboards, including 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and other executions that utilise a space or an existing permanent feature. Including items in bars & restaurants and all other hand-held (or equivalent in size) items.

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Media

Use of Technology

I07: Use of Technology
Last Minute Fee: €350,00

Use of existing or new technology to execute or support a media campaign. Including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Does not include prototypes of early stage technology.

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Media

Target Audience Reach in Media Campaign

I08: Target Audience Reach in Media Campaign
Last Minute Fee: €350,00

Entries that demonstrate smart and creative ways of identifying and reaching a specific target audience, relevant to the brand, brand message, or communication campaign.

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Media

Direct

I09: Direct
Last Minute Fee: €350,00

Media-first ideas that use mail, email, telephone marketing or other methods that enable direct communication with the customer.

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Media

Entertainment

I10: Entertainment
Last Minute Fee: €350,00

Media-first ideas created for entertainment. Includes gaming platforms, apps, video sharing channels, music videos etc.

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Media

Retail

I11: Retail
Last Minute Fee: €350,00

Campaigns centred around e-commerce, in-store marketing such as digital signage and point-of-sale, pop-up shops, online retail sites and fully integrated virtual stores.

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Media

Use Of Influencers

I12: Use Of Influencers
Last Minute Fee: €350,00

Media activity that uses popular social media influencers or celebrities to increase engagement and target specific markets.

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Out of Home

The Out of Home contest celebrates creativity experienced out of home. Entries will need to demonstrate ideas that engage in-the-field; work which leverages public spaces to communicate a message or immerse consumers in a brand experience.

Out of Home

FMCG

J01: FMCG
Last Minute Fee: €350,00

Fast-moving consumer goods. Non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, etc.

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Out of Home

Other Consumer Products (Including Durable Goods)

J02: Other Consumer Products (Including Durable Goods)
Last Minute Fee: €350,00

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

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Out of Home

Consumer Services & B2B

J03: Consumer Services & B2B
Last Minute Fee: €350,00

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Out of Home

Travel, Leisure, Entertainment, Horeca

J04: Travel, Leisure, Entertainment, Horeca
Last Minute Fee: €350,00

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Out of Home

Health & Wellbeing

J05: Health & Wellbeing
Last Minute Fee: €350,00

Outdoor advertising for health and wellbeing. For example awareness campaigns, public service announcements or promotions.

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Out of Home

Innovation in Outdoor

J06: Innovation in Outdoor
Last Minute Fee: €350,00

Out-of-home advertising that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline. In these categories, the jury will reward the creative and/or innovative use of the Outdoor medium to communicate the brand's message. The jury will consider how well brands are finding new ways to enhance and reinvigorate the consumers' experience by allowing them to engage with and respond to Outdoor content.

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Out of Home

Experiential

J07: Experiential
Last Minute Fee: €350,00

Experience-led activations that encourage interaction between brands and consumers.

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Print & Publishing

The Print & Publishing contest celebrates creativity in circulation. Entries will need to demonstrate ideas that leap off the page; work that exhibits ingenuity and outstanding craftsmanship in published media.

Print & Publishing

FMCG

K01: FMCG
Last Minute Fee: €280,00

Fast-moving consumer goods. Non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, etc.

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Print & Publishing

Other Consumer Products (Including Durable Goods)

K02: Other Consumer Products (Including Durable Goods)
Last Minute Fee: €280,00

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

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Print & Publishing

Consumer Services & B2B

K03: Consumer Services & B2B
Last Minute Fee: €280,00

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Print & Publishing

Travel, Leisure, Entertainment, Horeca

K04: Travel, Leisure, Entertainment, Horeca
Last Minute Fee: €280,00

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Print & Publishing

Health & Wellbeing

K05: Health & Wellbeing
Last Minute Fee: €280,00

Print advertising for health and wellbeing. For example awareness campaigns, public service announcements or promotions.

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Print & Publishing

Innovation in Print and Publishing

K06: Innovation in Print and Publishing
Last Minute Fee: €280,00

Print advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. This also includes: adapted print (print ads which have been modified or adapted to have physically active elements), innovative use of print (for non-traditional and innovative print ads.This may include print ads with digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC. Print ads which have used the medium they are featured in in an innovative way)

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Print & Publishing

Book/Cover Design

K07: Book/Cover Design
Last Minute Fee: €280,00

The design of books and covers. Includes printed, digital and ebooks.

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Print & Publishing

Magazines & Newspapers

K08: Magazines & Newspapers
Last Minute Fee: €280,00

The design of magazines and newspapers, or elements of them. For digital and printed publications.

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Sustainable Development Goals

This Contest celebrates creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world.

Sustainable Development Goals

People

L01: People
Last Minute Fee: €350,00

Entries into this category will represent efforts towards equality, prosperity, health & wellbeing and equal opportunities.

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Sustainable Development Goals

Planet

L02: Planet
Last Minute Fee: €350,00

Work that contributes towards wellbeing of our planet, including and not limited to climate action, responsible consumption, preservation efforts, clean energy, etc.

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Sustainable Development Goals

Peace

L03: Peace
Last Minute Fee: €350,00

Entries here will work towards the promotion of peaceful and inclusive societies for sustainable development.

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Visual Craft

This contest celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life in Brand & Communications Design, Product Design, OOH and Print & Publishing.

Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.

Visual Craft

Art Direction

M01: Art Direction
Last Minute Fee: €280,00

The overall design, direction and visual execution.

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Visual Craft

Illustration

M02: Illustration
Last Minute Fee: €280,00

The creative impact of the illustration.

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Visual Craft

Photography

M03: Photography
Last Minute Fee: €280,00

Visual aesthetics and storytelling conveyed through the use of photography.

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Visual Craft

Typography

M04: Typography
Last Minute Fee: €280,00

Design aesthetics and storytelling conveyed through the use of typography.

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Young Creative 2025 Powered by TBC

Young Creative

N01: Young Creative
Early Bird Fee: €0,00

Updated category rules and requirements coming soon

Disciplines & Categories

Advertising Campaigns

Brand Experience & Activation

Creative Effectiveness

Creative Strategy

Design & Branding

Digital & Mobile

Film

Film Craft

Media

Out of Home

Print & Publishing

Sustainable Development Goals

Visual Craft

Young Creative 2025 Powered by TBC