Disciplines & Categories


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Advertising Campaigns
Brand Experience & Activation
Creative Effectiveness
Creative Strategy
Design & Branding
Digital & Mobile
Film

Film Craft
Media
Out of Home
Print & Publishing
Sustainable Development Goals
Visual Craft
Young Creative

Advertising Campaigns

This Contest celebrates advertising campaigns in all their variety, including integrated, media, non-media, single-channel, PR campaigns, Direct campaigns, Brand experience/activation campaigns, etc.

Criteria considered during judging will predominantly be the big idea, originality of creative solutions and execution.
Advertising Campaigns
Single Channel Campaigns

A01: Single Channel Campaigns
Last Minute Fee: €350,00

Campaigns that utilized only one medium. Entries should describe how the campaign was creatively designed for that specific medium.
Advertising Campaigns
Integrated Advertising Campaigns

A02: Integrated Advertising Campaigns
Last Minute Fee: €350,00

Campaigns that use different media (at least 3 different media). Entries will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign. Including integrated online campaigns.
Advertising Campaigns
Promotion & Activation Campaigns

A03: Promotion & Activation Campaigns
Last Minute Fee: €350,00

Online or offline promotional activations used to drive customer engagement with a brand. The works will be judged specifically on how the medium was used to evoke consumer activation.
Advertising Campaigns
PR Campaigns

A04: PR Campaigns
Last Minute Fee: €350,00

Campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.
Advertising Campaigns
Direct Marketing Campaigns

A05: Direct Marketing Campaigns
Last Minute Fee: €350,00

Campaigns that demonstrate targeted communications. Entries will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.
Advertising Campaigns
Audio & Radio

A06: Audio & Radio
Last Minute Fee: €350,00

The category can include the use of audio in the various media channels, radio spots, podcasts, streaming and downloadable audio content. Entries will need to demonstrate ideas that are wired for sound.
Advertising Campaigns
Self Promotion

A07: Self Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Brand Experience & Activation

Entries that celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement.

Entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.
Brand Experience & Activation
Live Brand Experience or Activation

B01: Live Brand Experience or Activation
Last Minute Fee: €350,00

Any live brand experience or activation that was held at a consumer or B2B event. This may include, but is not limited to installations, product demos, trade shows, expos & pop-ups.
Brand Experience & Activation
Guerilla Marketing & Stunts

B02: Guerilla Marketing & Stunts
Last Minute Fee: €350,00

Any brand experience or activation using guerrilla marketing, short / one-off live executions, street teams, publicity stunts and street stunts to drive customer engagement.
Brand Experience & Activation
Sponsorship & Brand Partnership

B03: Sponsorship & Brand Partnership
Last Minute Fee: €350,00

Partnerships / sponsorships that create immediate and long term brand experiences or activations. Entries will be judged on how effective the partnership / sponsorship was.
Brand Experience & Activation
Launch / Re-Launch

B04: Launch / Re-Launch
Last Minute Fee: €350,00

Brand experiences or activations created to launch or re-launch a brand, product or service.
Brand Experience & Activation
Integrated Brand Experience

B05: Integrated Brand Experience
Last Minute Fee: €350,00

Online and offline multi-channel experiences made to engage and amplify a brand’s message, product or service.
Brand Experience & Activation
Customer Retail / In-Store Experience

B06: Customer Retail / In-Store Experience
Last Minute Fee: €350,00

In-store and retail activities including product launches, demonstrations, sampling activities and pop-ups that engage and guide shoppers on all channels of their path to purchase.
Brand Experience & Activation
Use of Mobile & Devices

B07: Use of Mobile & Devices
Last Minute Fee: €350,00

Work that uses a mobile app, portable device or mobile technology to create or enhance interaction with consumers at a brand experience or activation.
Brand Experience & Activation
Creator & Brand Partnerships

B08: Creator & Brand Partnerships
Last Minute Fee: €350,00

The partnerships of a creator, influencer, or social ambassador with a brand to engage with a specific target audience.
Brand Experience & Activation
Metaverse, New Realities & Emerging Tech

B09: Metaverse, New Realities & Emerging Tech
Last Minute Fee: €350,00

Immersive experiences, large and small scale activations, digital and live events which creatively push the boundaries of technology and engage with consumers. Including but not limited to AR, VR, AI, wearable tech and mobile devices, voice technology, blockchain technology, gamification, virtual worlds, metaverse and all other emerging platforms. Does not include prototypes of early stage technology.
Brand Experience & Activation
Gaming-Led Brand Experience

B10: Gaming-Led Brand Experience
Last Minute Fee: €350,00

Immersive brand experiences with gaming at the core, including the strategic and creative brand integration within existing gaming platforms. This may include but is not limited to console, online, mobile games and apps.
Brand Experience & Activation
Tangible and Spatial Technology

B11: Tangible and Spatial Technology
Last Minute Fee: €350,00

Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to exhibitions, fairs, trade shows, signage.
Brand Experience & Activation
Self-Promotion

B12: Self-Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Creative Effectiveness

The Creative Effectiveness contest celebrates the measurable impact of creative work. Entries into this Category will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, how it generated positive customer outcomes and drove sustainable business impact over time.
Creative Effectiveness
Creative Effectiveness

C01: Creative Effectiveness
Last Minute Fee: €350,00

Work in this section could be for any sector or media and should focus on effectiveness achieved and whether the work achieved or exceeded its objectives and goals. The same entry can be submitted only once in this section.
Creative Effectiveness
Creative Effectiveness for Good

C02: Creative Effectiveness for Good
Last Minute Fee: €350,00

Celebrating the measurable impact of creative work with social purpose at the heart. The work should be for a charity, non-profit or government body or for brands who can demonstrate they worked in partnership with a not-for-profit organisation. Entries should illustrate how the campaign drove tangible results, was instrumental to cultural change or integral to achieving a brand's purpose.
Creative Effectiveness
Long-Term Effectiveness

C03: Long-Term Effectiveness
Last Minute Fee: €350,00

Campaigns, designs and initiatives that have updated an original idea and pushed it forward, generating sustained behavioral, environmental, social or policy change over time. Work does not need to have been submitted previously into Ad Black Sea Creative Effectiveness contest.

Creative Strategy

Work that celebrates the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.
Creative Strategy
Data Analytics

D01: Data Analytics
Last Minute Fee: €350,00

Strategy inspired by insightful analysis and interpretation of data, revealing a clear business problem / opportunity. This may include, but is not limited to the use of data science, commissioned research, online behavioural data, statistical analysis, sales information, consumer first party data etc.
Creative Strategy
Audience Insight

D02: Audience Insight
Last Minute Fee: €350,00

How deep understanding of the audience / consumers has created a transformative effect on the business. Work that demonstrates the application of behavioural science in relation to building and creating the audience profile. These may include, but aren't limited to, behavioural economics, consumer insight, social listening, cultural trends, ethnography, experience mapping, neuroscience etc.
Creative Strategy
Long-Term Strategy

D03: Long-Term Strategy
Last Minute Fee: €350,00

Celebrating the creativity of long-term strategy. Entries should demonstrate how a long-running strategy was instrumental to achieving a brand's purpose, driving engagement and shaping brand identity.
Creative Strategy
Corporate Purpose & Social Responsibility

D04: Corporate Purpose & Social Responsibility
Last Minute Fee: €350,00

Purpose driven work / brand activism which address social, ethical and environmental issues. Entries should demonstrate how the brand’s purpose has created value and impacted communities by connecting customers to culture.
Creative Strategy
Market Disruption

D05: Market Disruption
Last Minute Fee: €350,00

Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.
Creative Strategy
Multi-Market Strategy

D06: Multi-Market Strategy
Last Minute Fee: €350,00

Successful translation and integration of strategy across multiple markets. Entrants should demonstrate how a global strategy was applied to specific markets in order to drive tangible business results, or achieve a brand's purpose. Entries should identify a minimum of three countries / regions the strategy was applied to.
Creative Strategy
Products / Services

D07: Products / Services
Last Minute Fee: €350,00

Integration of a new or developed product / services to solve a problem, evolve the business, enhance the user experience, or grow the customer base. Entrants should give a breakdown of how the product / services was conceived, implemented and provide analysis of its ultimate impact.
Creative Strategy
Experience & Relationship Models

D08: Experience & Relationship Models
Last Minute Fee: €350,00

Creative customer experience initiatives that strengthen relationships with customers by creating seamless journeys across digital and physical touchpoints and / or offer new routes of engagement between brand and consumer.
Creative Strategy
Brand Strategy

D09: Brand Strategy
Last Minute Fee: €350,00

Rewarding the core, strategic positioning of a brand. Entries should demonstrate how the value proposition, mission, narrative and brand positioning was achieved, and ultimately led to renewed interest, higher brand affinity and commercial success.
Creative Strategy
Brand Transformation

D10: Brand Transformation
Last Minute Fee: €350,00

Work that redefines a brand’s purpose, positioning, or market narrative to drive business growth and cultural relevance.
Creative Strategy
Tactical

D11: Tactical
Last Minute Fee: €350,00

Marketing in the form of newsjacking. Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.

Design & Branding

This Contest celebrates visual craftsmanship. Entries will need to demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.
Design & Branding
Corporate & Brand Identity

E01: Corporate & Brand Identity
Last Minute Fee: €350,00

This category is for identity solutions developed across multiple brand touchpoints (logo, brand collateral, identity system for a brand - business cards, stationery, logo, network IDs, branding guidelines, etc). Including Creation of a New Brand Identity, Rebrand / Refresh of an Existing Brand.
Design & Branding
Publications & Editorial Design

E02: Publications & Editorial Design
Last Minute Fee: €350,00

Including editorial and cover design for printed books, magazines, newspapers, brochures, articles, annual reports, catalogues, etc. design for digital publications: e-books, digital magazines and catalogues.
Design & Branding
Promotional Item Design & Dm-Materials/Original Business Gifts

E03: Promotional Item Design & Dm-Materials/Original Business Gifts
Last Minute Fee: €350,00

Including: clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise, DM-materials and original business gifts.
Design & Branding
Promotional Printed Media

E04: Promotional Printed Media
Last Minute Fee: €350,00

Including calendars, invitations, postcards, tickets and seasonal greeting cards within print media.
Design & Branding
Posters

E05: Posters
Last Minute Fee: €350,00

Design of posters for the use of promotion and brand communication. The items should have been created as posters, not a concept conceived for another medium and applied to a poster.
Design & Branding
Packaging

E06: Packaging
Last Minute Fee: €350,00

All packages, containers, covers and labels for products and services.
Design & Branding
Data Visualisation

E07: Data Visualisation
Last Minute Fee: €350,00

Bespoke visualisations of complex data that communicate information clearly and efficiently through various mediums, both digital and non-digital/static and dynamic. Includes charts, maps, graphs, custom content and user-generated content etc.
Design & Branding
Innovation In Design

E08: Innovation In Design
Last Minute Fee: €350,00

Design that explores new ideas, devices, or methods in its execution and pushes the boundaries of the medium.
Design & Branding
Creative Transformation

E09: Creative Transformation
Last Minute Fee: €350,00

Work that is transforming organisations, products, services and spaces to create value and enhance the customer experience. The transformation must have been intentional and designed into the creative solution. The transformation does not need to be complete, but it must be underway. Judges will prioritize execution in this category.
Design & Branding
Self-Promotion

E10: Self-Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).
Design & Branding
Spatial: Exhibitions / Expo / Trade Shows

E11: Spatial: Exhibitions / Expo / Trade Shows
Last Minute Fee: €350,00

The design of individual permanent or temporary exhibitions, where a selection of items are organised and displayed to the public. May be stand-alone or exhibited alongside other work.
Design & Branding
Spatial: Installations / Sets & Stages

E12: Spatial: Installations / Sets & Stages
Last Minute Fee: €350,00

The overall design of spaces built to house multiple exhibitions, for example expositions or trade fairs.
Design & Branding
Spatial: Hospitality & Retail

E13: Spatial: Hospitality & Retail
Last Minute Fee: €350,00

The design of spaces created to entertain. Includes, but is not limited to, hotels, nightclubs, bars, restaurants and members clubs. The design of traditional retail spaces and digitally-driven stores. Includes interiors, pop-up shops, visual merchandising, window displays and social retail. Where there are virtual elements, judges will be looking at how the physical environment has been designed to interact with these.
Design & Branding
Spatial: Workplace

E14: Spatial: Workplace
Last Minute Fee: €350,00

The design of physical offices and co-working spaces. Where there are virtual elements, judges will be looking at how the physical environment has been designed to interact with these.
Design & Branding
Spatial: Public Places/Responsible Spaces

E15: Spatial: Public Places/Responsible Spaces
Last Minute Fee: €350,00

The design of public spaces including walkways, schools, libraries, leisure centres, museums, hospitals, places of worship, parks, public toilets and government buildings. Permanent or temporary spaces that have been designed to have minimal impact on the surrounding landscape and ecosystem. Includes application of circular design principles and use of sustainable building practices or materials. A fourth judging criteria applies to this subcategory: Is it responsible?
Design & Branding
UX, Ui & Journey Design

E16: UX, Ui & Journey Design
Last Minute Fee: €350,00

The design of the customer journey / experience and the emotional and behavioral response.
Design & Branding
Experience Design

E17: Experience Design
Last Minute Fee: €350,00

Digital design for products and services which are delivered across a variety of platforms.

Digital & Mobile

Entries that reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Digital & Mobile
Innovation in Digital & Mobile

F01: Innovation in Digital & Mobile
Last Minute Fee: €350,00

Use of new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. You will need to show how the use of technology is innovative and has directly contributed to commercial success.
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Digital & Mobile
Integrated

F02: Integrated
Last Minute Fee: €350,00

Integrated campaigns that run primarily on digital platforms. Offline parts are accepted if they work with the digital components.
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Digital & Mobile
Promotional Websites

F03: Promotional Websites
Last Minute Fee: €350,00

Websites, microsites, landing pages and brochures launched to promote a product or service.
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Digital & Mobile
Search & Display

F04: Search & Display
Last Minute Fee: €350,00

Search and display advertising. For example banners, pop-ups, sponsored posts, video ads, pre-rolls, takeovers, competitions and Google Ads.
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Digital & Mobile
Social Platforms

F05: Social Platforms
Last Minute Fee: €350,00

Advertising for social platforms. Includes work that uses a social media platform’s time delay, algorithm, censoring rules, functionality or formats.
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Digital & Mobile
Mobile

F06: Mobile
Last Minute Fee: €350,00

Advertising for mobile devices. Includes location-specific technology, in-app advertising, mobile-friendly content and experiences.
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Digital & Mobile
Tactical

F07: Tactical
Last Minute Fee: €350,00

Marketing in the form of newsjacking. Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.
Enter this Category
Enter this Category
Digital & Mobile
User Participation

F08: User Participation
Last Minute Fee: €350,00

Campaigns designed to actively engage their audience, for example by asking them to contribute to the campaign or a brand initiative.
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Digital & Mobile
Creator & Brand Partnerships

F09: Creator & Brand Partnerships
Last Minute Fee: €350,00

The partnerships of a creator, influencer, or social ambassador with a brand to engage with a specific target audience.
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Digital & Mobile
Storytelling

F10: Storytelling
Last Minute Fee: €350,00

Advertising that leverages the features of a digital platform to make the user feel part of the story, elevating the viewing experience. For example the use of interactive narratives or POV films.
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Digital & Mobile
E-Commerce

F11: E-Commerce
Last Minute Fee: €350,00

E-commerce that's used creatively to inspire and enhance the exchange of goods and services online. Includes consumer and B2B transactions. Work needs to have directly facilitated online transactions to be eligible for this category.
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Digital & Mobile
Use Of Technology

F12: Use Of Technology
Last Minute Fee: €350,00

Marketing that uses new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. Work that uses AR, VR or MR technology should be entered into the Use of XR subcategory.
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Digital & Mobile
Use Of XR

F13: Use Of XR
Last Minute Fee: €350,00

The use of immersive technologies to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR, virtual worlds, metaverse and all other emerging platforms to create a fully immersive experience.
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Digital & Mobile
Use Of Data

F14: Use Of Data
Last Minute Fee: €350,00

Campaigns that use data to enhance the idea, amplify brand narrative, drive commercial success or improve customer experience, either online or offline. Includes internal or external data; big data, real time data, competitive data, data storytelling, social media data, data visualization, etc.
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Digital & Mobile
Self-Promotion

F15: Self-Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).
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Film

The Film Contest celebrates the creativity of the moving image. Entries will need to demonstrate brilliant brand storytelling intended for a screen; filmed content created for TV, cinema, online.
Film
TV & Cinema

G01: TV & Cinema
Last Minute Fee: €280,00

Film created for TV or Cinema.
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Film
Online Film

G02: Online Film
Last Minute Fee: €280,00

Film created for online or video on demand platforms.
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Film
Film Series

G03: Film Series
Last Minute Fee: €350,00

A series 3 or more commercial spots under one campaign airing on any platform.
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Film
Screens & Events

G04: Screens & Events
Last Minute Fee: €280,00

Films shown at public and private events including, but not limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.
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Film
Out-Of-Home

G05: Out-Of-Home
Last Minute Fee: €280,00

Film advertising primarily designed to be shown on screens outside the home. For example in window displays, stores, on buildings, at exhibitions, festivals and sporting events.
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Film
Music Video

G06: Music Video
Last Minute Fee: €280,00

Live-action or animated videos created to promote a brand, musician or musical act. Any music video created as branded content for an advertiser or the promotion of the artist.
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Film
Tactical

G07: Tactical
Last Minute Fee: €280,00

Film advertising that uses the popularity of a specific news story or event to generate maximum coverage for the brand.
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Film
Innovation in Film

G08: Innovation in Film
Last Minute Fee: €280,00

Film advertising that pushes the boundaries of the medium by implementing new ideas, methods of storytelling or technology.
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Film
Creative Use of Budget

G09: Creative Use of Budget
Last Minute Fee: €280,00

Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here.
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Film
Self-Promotion

G10: Self-Promotion
Last Minute Fee: €280,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).
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Film Craft

The Film Craft contest celebrates onscreen artistry. Entries will need to demonstrate exceptional filmmaking; work in which technical skill and prowess in production / post production elevates an idea or dramatically enhances its execution.
Film Craft
Direction

H01: Direction
Last Minute Fee: €280,00

The vision and achievement of the direction including the translation of the creative brief through a director’s vision and how well that vision has been achieved. This may include but is not limited to, the way that casting, set design, sound design and cinematography have been used to bring that vision to life.
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Film Craft
Script

H02: Script
Last Minute Fee: €280,00

The film’s script, as written. Analysis of the script will include dialogue, voice-overs, scene-setting, movement, actions and expressions. The jury will look at how successfully the script delivers on the creative idea and supports the final execution.
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Film Craft
Cinematography

H03: Cinematography
Last Minute Fee: €280,00

The quality and effect of the cinematography. The style, artistic choices, camerawork, cinematic techniques, shot composition, lighting and other effects will be considered.
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Film Craft
Sound Design

H04: Sound Design
Last Minute Fee: €280,00

The creative use of Sound Design within film advertising. Technical excellence in recording, mixing and the synthesis of samples and sound effects will be considered, along with the cohesion of the edit and its impact on the overall piece.
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Film Craft
Use of Music

H05: Use of Music
Last Minute Fee: €280,00

The impact and success of music compositions in film advertising. Including original composition (created specifically for film advertisements), licensed recordings or adapted/altered versions of an existing recording.
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Film Craft
Animation

H06: Animation
Last Minute Fee: €280,00

The use and aesthetic of animation in film advertising. All types of animation, including cel, stop-motion, graphic, silhouette and computer animation in 2D or 3D will be accepted.
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Film Craft
Visual Effects

H07: Visual Effects
Last Minute Fee: €280,00

The creation of film environments and other visual effects. The jury will consider the aesthetic and technical excellence of the effects themselves, along with the success of their integration into real footage.
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Film Craft
Production Design / Art Direction

H08: Production Design / Art Direction
Last Minute Fee: €280,00

The aesthetic of the Production Design/Art Direction. This includes set design and location builds, as well as the overall look, feel and atmosphere of the piece.
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Film Craft
Editing

H09: Editing
Last Minute Fee: €280,00

The technical and creative success of the edit. All aspects of the film’s edit will be considered, including timing, pace, visual dynamics, dialogue dynamics, sound integration and overall story-telling.
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Film Craft
Innovation in Production

H10: Innovation in Production
Last Minute Fee: €280,00

Recognising innovation and advancements in the Production of film advertising. The jury will consider the inventive use of new or existing technology/methods to enhance the final execution. You are required to include a detailed description of the production process, including how the production team utilized these approaches to achieve unprecedented levels of accomplishment in production.
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Film Craft
Use of AI

H11: Use of AI
Last Minute Fee: €280,00

Use of AI or other technologies in film production process in service of the idea and storytelling.
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Media

The Media contest celebrates the context of creativity. Entries will need to demonstrate an inspiring and innovative implementation of media ideas; work which is enhanced and amplified by a game-changing channel strategy.
Media
Use of TV & Other Screens

I01: Use of TV & Other Screens
Last Minute Fee: €350,00

Including TV, video-on-demand platforms (VOD) and other online service providers. Screens other than TV might include, but are not limited to, screens that require interaction with the consumer e.g. touch screens and responsive displays.
Media
Use of Radio & Audio Platforms

I02: Use of Radio & Audio Platforms
Last Minute Fee: €350,00

Including radio, podcasts and other audio technology.
Media
Use of Print & Outdoor

I03: Use of Print & Outdoor
Last Minute Fee: €350,00

Newspapers and magazines etc., traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
Media
Use of Digital, Mobile & Social Platforms

I04: Use of Digital, Mobile & Social Platforms
Last Minute Fee: €350,00

Online platforms or associated technologies and the harnessing of a digital environment in a media campaign. These might include websites, microsites, games, search engines, banner ads and instant messaging, smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, QR codes, social networking sites, blogs, wikis, video-sharing sites, hosted services, etc.
Media
Use of Special Events, Stunts, Sponsorship, Promotions

I05: Use of Special Events, Stunts, Sponsorship, Promotions
Last Minute Fee: €350,00

Including live shows, festivals, concerts, sporting events, event sponsorship, guerrilla marketing, large and small scale stunts, one off experiential events, etc.
Media
Use of Non-Traditional & Ambient Media

I06: Use of Non-Traditional & Ambient Media
Last Minute Fee: €350,00

Non-traditional outdoor/billboards, including 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and other executions that utilise a space or an existing permanent feature. Including items in bars & restaurants and all other hand-held (or equivalent in size) items.
Media
Use of Technology

I07: Use of Technology
Last Minute Fee: €350,00

Use of existing or new technology to execute or support a media campaign. Including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Does not include prototypes of early stage technology.
Media
Target Audience Reach in Media Campaign

I08: Target Audience Reach in Media Campaign
Last Minute Fee: €350,00

Entries that demonstrate smart and creative ways of identifying and reaching a specific target audience, relevant to the brand, brand message, or communication campaign.
Media
Direct

I09: Direct
Last Minute Fee: €350,00

Media-first ideas that use mail, email, telephone marketing or other methods that enable direct communication with the customer.
Media
Entertainment

I10: Entertainment
Last Minute Fee: €350,00

Media-first ideas created for entertainment. Includes gaming platforms, apps, video sharing channels, music videos etc.
Media
Retail

I11: Retail
Last Minute Fee: €350,00

Campaigns centred around e-commerce, in-store marketing such as digital signage and point-of-sale, pop-up shops, online retail sites and fully integrated virtual stores.
Media
Use Of Creators and Influencers

I12: Use Of Creators and Influencers
Last Minute Fee: €350,00

Media activity that uses content creators, popular social media influencers or celebrities to increase engagement and target specific markets.

Out of Home

The Out of Home contest celebrates creativity experienced out of home. Entries will need to demonstrate ideas that engage in-the-field; work which leverages public spaces to communicate a message or immerse consumers in a brand experience.
Out of Home
Poster & Billboard

J01: Poster & Billboard
Last Minute Fee: €350,00

Poster advertising campaigns on free format or existing sites. Including digital billboards and unconventional sites such as vehicles, buildings, point of sale posters.
Out of Home
Interactive

J02: Interactive
Last Minute Fee: €350,00

Poster & Billboard adverts that interact with their surroundings or that requires viewer;s engagement.
Out of Home
Experiential

J03: Experiential
Last Minute Fee: €350,00

Experience-led outdoor activations that encourage interaction between brands and consumers.
Out of Home
Innovation in Outdoor

J04: Innovation in Outdoor
Last Minute Fee: €350,00

Out-of-home advertising that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline. In these categories, the jury will reward the creative and/or innovative use of the Outdoor medium to communicate the brand's message. The jury will consider how well brands are finding new ways to enhance and reinvigorate the consumers' experience by allowing them to engage with and respond to Outdoor content.
Out of Home
Self-Promotion

J05: Self-Promotion
Last Minute Fee: €350,00

For advertising agencies and media (publications, TV, radio stations, media time and space, digital platforms, other media).

Sustainable Development Goals

This Contest celebrates creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world.
Sustainable Development Goals
People

L01: People
Last Minute Fee: €350,00

Entries into this category will represent efforts towards equality, prosperity, health & wellbeing and equal opportunities.
Sustainable Development Goals
Planet

L02: Planet
Last Minute Fee: €350,00

Work that contributes towards wellbeing of our planet, including and not limited to climate action, responsible consumption, preservation efforts, clean energy, etc.
Sustainable Development Goals
Peace

L03: Peace
Last Minute Fee: €350,00

Entries here will work towards the promotion of peaceful and inclusive societies for sustainable development.

Visual Craft

This contest celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life in Brand & Communications Design, Product Design, OOH and Print & Publishing.

Entries should demonstrate the highest levels of expertise and vision in the application of creative techniques.
Visual Craft
Art Direction

M01: Art Direction
Last Minute Fee: €280,00

The overall design, direction and visual execution.
Visual Craft
Illustration

M02: Illustration
Last Minute Fee: €280,00

The creative impact of the illustration.
Visual Craft
Photography

M03: Photography
Last Minute Fee: €280,00

Visual aesthetics and storytelling conveyed through the use of photography.
Visual Craft
Typography

M04: Typography
Last Minute Fee: €280,00

Design aesthetics and storytelling conveyed through the use of typography.
Visual Craft
Use of AI & Technology

M05: Use of AI & Technology
Last Minute Fee: €280,00

Use of AI or other technologies in service of the idea and storytelling.

Young Creative - Powered by TBC

This contest celebrates young talent involved in all aspects of campaign or brand creation. It is open to all companies who have submitted their projects to this year's festival (both agency and brand). The winner will be able to chose to attend a creative festival or a course or any other creative educational event, sponsored by TBC within the limit of GEL 10,000
Young Creative - Powered by TBC
Young Creative

N01: Young Creative
Early Bird Fee: €0,00

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